Marketing logistics

Considerable investments are made in marketing, but the management of marketing materials is often fragmented. Well-functioning marketing logistics ensures that materials are available in the right place at the right time, campaigns are launched as planned, and investments in marketing materials are utilised as effectively as possible.

Successful marketing depends not only on good ideas, but also on ensuring that materials are available in the right place at the right time. Efficient materials management saves time, reduces unnecessary coordination and supports the effective implementation of marketing activities.

We manage the entire marketing logistics chain, from warehousing and order picking to dispatch and transportation. An up-to-date overview provides information on the status of all marketing materials, including current stock levels, delivery destinations and completed deliveries. Real-time information facilitates planning, supports decision-making, reduces material waste and helps ensure that the right materials are available when needed.

Our digital service platform provides a centralised environment for managing physical and digital marketing materials and related logistics processes. It provides access to product and order management, while customer-specific user roles and access rights ensure that each user has the appropriate level of access.

Real-time information on inventory levels, orders and deliveries provides a clear overview of the status and movement of materials. The platform can be used to create and modify orders, schedule deliveries, monitor material usage and plan future requirements through comprehensive reporting. It can also be integrated with other business systems, allowing information to flow efficiently between systems.

The Velox Pharmacy Portal brings together up-to-date marketing materials from various companies in one place, making them easy for pharmacies to order. Pharmacies can browse the available materials and order the products they need directly through the portal.

The clear and user-friendly portal streamlines the ordering process and ensures that pharmacies have access to up-to-date marketing materials whenever they are needed.

Marketing materials are often produced in greater quantities than are ultimately used. Without up-to-date information on material availability and usage, some materials remain in storage, become outdated and eventually go to waste. With traditional operating models, up to 30% of marketing materials may remain unused.

Velox’s intelligent materials management solution helps measure and optimise material utilisation throughout the entire lifecycle. Real-time information on the status of materials, together with automated notifications of materials approaching expiry, enables them to be used in time and helps reduce waste.

As a result, the average material waste rate among Velox customers is only 4.7%. Producing, storing and delivering materials according to actual demand conserves natural resources while also reducing marketing expenditure.

Campaigns involving a wide range of materials require careful coordination and precise scheduling. With Velox as a marketing logistics partner, even extensive campaign operations remain effectively managed.

Each campaign is presented as a separate entity within our digital service platform, providing a clear overview of all related materials. The platform enables material utilisation to be monitored, including the quantities ordered and their delivery destinations. All information is stored in the system and can also be used to support the planning of future campaigns. Campaign materials can be ordered directly through the platform by customers or other authorised users, while Velox manages their delivery.

Campaign-related packing services are also available when required. Shipments for promotional collection campaigns and other sets of materials can be assembled and packed according to specific campaign requirements.

Well-coordinated logistics are essential to the success of any event. We manage the storage, picking, packing, delivery and return logistics of event materials, ensuring that all materials are available when needed. When required, we also arrange for materials to be cleaned and refurbished, ensuring that they are ready for their next use.

We can also accommodate unusual delivery times and locations. Velox manages the practical arrangements for event materials, allowing event organisers to focus on the event itself.

Selecting the appropriate transport solution is an integral part of our service. Whether the requirement involves a standard delivery or an unusual delivery time or location, we identify the most suitable and cost-effective solution for each assignment.

As an independent logistics provider, Velox is not tied to any particular carrier. Our extensive transport network enables the most appropriate and economical solution to be selected according to each customer’s specific requirements.

Our special logistics services adapt to the specific requirements of products and deliveries, managing even the most demanding handling, packing and delivery processes from start to finish.

Our packing services assemble and prepare marketing materials for events, campaigns and retail locations according to specific requirements.

Our additional services turn your marketing logistics into a complete solution built around your business, all managed by one trusted partner.

Contact Velox’s experts by phone or by using the form on the right. Request a quote, ask us any questions that are on your mind, or tell us about your company’s needs – we will find a solution for you!

Velox is the only company in Finland focusing solely on marketing logistics. We provide our customers with smart material flows thanks to 20 years of experience in the field

CUSTOMER SERVICE

Mon–Fri, 8 am–4 pm

LOGISTICS CENTRE

Liekonkuja 2
04300 Tuusula, Finland

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